magiclanternmedia.ca

Countries: US

  • Marketing Research

    Marketing Research demonstrates how researchers define a marketing problem, develop a research plan, collect and analyze data, and present findings. Case Study: Information Resources, Inc.

  • Segmenting and Targeting Markets

    Segmenting and Targeting Markets examines how organizations identify market segments and match them with specific marketing actions. Case Study: Chocolates à la Carte, Inc.

  • Concepts in Marketing – DVD set

    This course provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets. In addition to covering the importance of global marketing and e-commerce, students will learn how to satisfy market opportunities with the “4 Ps”- product, pricing, promotion, and placement. Each video lesson integrates a company or organization case study with core learning objectives. As each case study unfolds, students will learn general concepts, definitions of terms, product or service history, and the latest in marketing trends. (9 hrs on 2 disc set)

  • Introduction to Marketing

    Introduction to Marketing presents the fundamentals of marketing through a destination marketing program. Case Study: Las Vegas

  • Marketing Strategy

    Marketing Strategy demonstrates how successful organizations set strategy to carry out their mission. Case Study: Habitat for Humanity International

  • Environmental Scanning

    Environmental Scanning examines the five sources of environmental trends: social, economic, technological, competitive, and regulatory forces. Case Study: Freedom Innovations, Inc.

  • Ethics and Social Responsibility

    Ethics & Social Responsibility distinguishes between laws and ethics, and introduces the concepts of social responsibility and green marketing. Case Study: Starbucks Coffee Company

  • Consumer Behavior

    Consumer Behaviour describes factors that influence the five-stage consumer purchase decision process. Case Study: Dewey Weber Surfboards

  • The Organizational Buying Process

    The Organizational Buying Process describes organizational markets, business (B2B) marketing, and organizational buyer behavior. Case Study: Nature’s Best

  • Global Marketing

    Global Marketing describes the dynamics of world trade, and illustrates the challenges of developing a worldwide marketing strategy. Case Study: TaylorMade-adidas Golf