This lesson describes the thermonuclear process in the core of the sun, identifying the layers of the interior and atmosphere showing spectacular pictures of surface features, such as granulation and sunspots. The magnetic cycle and magnetic effects on the surface are also introduced. Discussions of how the sun affects Earth’s climate conclude the lesson.
Producers: Coast Learning Systems
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The Family of Stars
To determine how bright a star actually is, we need to know how far away it is. This lesson illustrates how to find distance to nearby stars and how to plot them on an H-R diagram. It also shows why binary stars are important for the study of stars and their mass-luminosity relation.
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The Terrestrial Planets
Using Earth as the archetypical example, this lesson details the stages of differentiation, cratering, flooding, and surface evolution. The impact of plate tectonics is presented as the formation and evolution of Earth is detailed. Comparisons are continuously made to the other terrestrial planets.
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The Jovian Worlds
This lesson begins with an explanation of the processes that allowed the planets in this part of the solar system to grow to such large sizes. How the gravity of Jupiter produces tidal heating of Io and Europa, causing the extensive volcanic activity on Io and a liquid ocean beneath the surface of Europa is explained. Saturn’s interior and atmosphere are compared with those of Jupiter. The formation and characteristics of the ice giants Uranus and Neptune are also discussed.
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New Product and Service Development
New Product and Service Development introduces the new-product process, from strategy development to commercialization. Case Study: Stadium Competitions, Inc.
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Managing Products and Services
Managing Products and Services defines the product life cycle and principles of brand management. Case Study: Quiksilver, Inc.
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Pricing Products and Services
Pricing Products and Services reveals some of the variables in pricing and examines costs and other considerations included in the decision.
Case Study: Stuart Cellars, LLC -
Marketing Channels and Supply Chains
Marketing Channels and Supply Chains explains the issues of channel choice, logistics, and supply chain management. Case Study: Pacific Coast Feather Cushion Company
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Retailing and Wholesaling
Retailing and Wholesaling examines the role that retailers and wholesalers play in marketing and illustrates how they create customer value.
Case Study: Mother’s Market & Kitchen -
Concepts in Marketing – DVD set
This course provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets. In addition to covering the importance of global marketing and e-commerce, students will learn how to satisfy market opportunities with the “4 Ps”- product, pricing, promotion, and placement. Each video lesson integrates a company or organization case study with core learning objectives. As each case study unfolds, students will learn general concepts, definitions of terms, product or service history, and the latest in marketing trends. (9 hrs on 2 disc set)