Explaining the concept of a scientific model, this lesson introduces the celestial sphere as a model to help describe and organize the night sky. Several specialists explain how different cultures named stars and constellations, and brought the aspects of the sky into their buildings and structures, such as those of Chaco Canyon in the southwestern United States.
Producers: Coast Learning Systems
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Celestial Cycles
This video lesson explains the motion of Earth around the sun and its yearly cycle. Astronomers explain the unique orbital and size relations between the rotation of Earth, the sun, and the moon and how this makes a total solar eclipse possible at predictable intervals, known as the Saros cycle. The lesson concludes with a description of the ecliptic and explains how that differs from constellations that are contained in the zodiac.
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Birth of Astronomy
A presentation on the foundations of astronomy, The Birth of Astronomy examines the observations, theories, and contributions of Aristotle, Ptolemy, and other ancient scientists and philosophers. Copernicus, Tycho Brahe, Kepler, Galileo, and Sir Isaac Newton’s contributions are discussed throughout this lesson.
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Astronomical Tools
Astronomers are the only scientists who do not manipulate the objects they study. Instead, they do two basic things: collect light and analyze it. Accordingly, this lesson answers two basic questions: (1) What is light? and (2) What tools are used to collect it?
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Integrated Marketing Communications
Integrated Marketing Communications introduces the promotional mix, illustrates how elements are integrated in a promotion program, and highlights direct marketing. Case Study: Specialized Marketing Services, Inc.
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Advertising, Sales Promotion, and Public Relations
Advertising, Sales Promotion, and Public Relations elaborates on the promotional elements of advertising, sales promotion, and public relations.
Case Study: Long Beach Ice Dogs -
Personal Selling and Sales Management
Personal Selling and Sales Management demonstrates the principles of sales management and personal selling, including the 6-stage personal selling process. Case Study: The Telein Group, Inc.
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Interactive and Multichannel Marketing
Interactive and Multichannel Marketing illustrates how marketers use Internet technologies in combination with traditional marketing channels to create customer value and build relationships. Case Study: SmartHome, Inc.
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Astronomy: Observations and Theories
Astronomy: Observations and Theories explores a broad range of astronomy topics, concepts, and principles, from the motions of the visible sky to dark matter, from our own planet to the stars and galaxies.
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The Birth of Astronomy
A presentation on the foundations of astronomy, The Birth of Astronomy examines the observations, theories, and contributions of Aristotle, Ptolemy, and other ancient scientists and philosophers. Copernicus, Tycho Brahe, Kepler, Galileo, and Sir Isaac Newton’s contributions are discussed throughout this lesson.