All products go through a development process from conception to final evaluation. In this program, Moran Furniture explain the stages in their product cycle – the process that creates their award-winning sofas. The product cycle is examined from the initial concept through product design, production and distribution, marketing and sales. We also consider the value of further evaluation and modification of the products. Students will gain an understanding that research and development is an ongoing issue and continues right through the product cycle.
Languages: English
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Marketing for Beginners: A Case Study in Retail
Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case study compares the retail operations of two shops run by two brothers in two very different locations using a common product base – textiles imported from Guatemala. Do things that sell well in one location sell in another? What is the marketing mix? An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.
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Marketing Change: Image Marketing and PR at the Bendigo Bank
Using the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in creating and maintaining the image of a business. Focusing on marketing, public relations, and advertising strategies the topics for discussion include the role of business communications in marketing change, the communications tools available and the best way to deliver a message, communications planning, the role of public relations, devising communications campaigns and the role of management in employee relations.
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Student Design Project: Two Case Studies
This program documents the work of two top students and shows the development of their ‘model’. The two case studies featured include fashion design and the production of a lounge room cabinet.
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Materials for Design: Felt
Felt is currently experiencing renewed interest, as consumers grow weary of factory-made products. This program provides an understanding of the traditional uses of felt and how designers are now using felt in contemporary work. We meet a maker of felt products, who discusses why they use felt. Wool properties are also examined and the felting process is demonstrated. We also show how the properties of felt influence – yet also limit – the design of the finished product. In addition to the beautifully filmed program, the DVD features extra footage of the artist showing and describing 3 of her felt creations. This program is a fascinating insight into this often overlooked fabric.
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Job Search in the 21st Century
What are the most efficient and effective ways of finding employment in the 21st century? This program provides valuable strategies on how to use the internet for job search, including searching employment sites and employer sites. Viewers will learn about the power of networking and how to apply for a job online.
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Jobs at the Cutting Edge: Careers in IT and T
The information technology and telecommunications industry is being heralded as a major growth area with current figures predicting a major shortage of skilled people in the next 10 years. As a constantly evolving industry with new jobs emerging everyday, it has much to offer for those considering their future careers. But where do you begin? Having an interest in computers is a good starting point, but there are many pathways and many options. This program looks at the range of career options in the ICT industry by profiling three different workplaces and the people that work there. It also examines the bigger picture via interviews with experts in the field.
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Johnny Junkfood in the 21st Century
This program updates the popular animated Johnny Junkfood to the year 2006. We follow Johnny and his family through their humorous daily adventures and learn along the way about good food choices and health.