This is an essential program for anyone interested in marketing and its vital role in business today. You will learn how to define marketing and explain its role within a business, and discover how the marketing function interrelates with other departments within a business. We explore how marketing is used to support other parts of a business and why it is one of the biggest growing industries since the early 1980s. We also discuss the need to research and analyze markets in detail using market segmentation and introduce branding and the marketing mix as vital elements of a businesses’ marketing strategies.
Languages: English
-
Marketing, Research and Segmentation
Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative program provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Viewers will also get an insight into how demographic, geographic and psychographic approaches to segmenting the market can affect a marketing campaigns success, as well as niche marketing for a target customer.
-
Evil and Suffering – A Religious Perspective
This program discusses the concepts of evil and suffering in relation to the existence of God. It attempts to resolve the theological and philosophical dilemma of the inconsistent triad and gives some possible explanations of evil and suffering in the face of an omnipotent, omni-benevolent and omniscient God. This topic is discussed by a range of specialists and academics who explain how the existence of God and suffering can coexist, with reference to the theodicies of St Augustine and Irenaeus. Contains some mildly disturbing imagery that you may wish to prepare younger students for before showing.
-
Baron Cohen on Autism
Simon Baron Cohen is a world figure in psychology and autism in particular. Professor of Developmental Psychopathology in the Departments of Psychiatry and Experimental Psychology at the University of Cambridge, he is the Director of the University’s Autism Research Centre, and also a Fellow of Trinity College. In this program Baron Cohen discusses his case study ‘Another Advanced Test of Theory of Mind’. Cohen explains the aims and origins of his study, illustrates his ‘Eyes Test’ methodology, explaining why the eyes were chosen, and talks about his findings and their implications for understanding autism. The DVD is intercut with illustrative footage of autistic children, their parents and autistic adults.
-
Carolyn Jackson – Lads and Ladettes in School
Much has been made of the very necessary push for equality between genders in a school setting. But instead of promoting good behavior and function in students, has it inadvertently led to lower standards of behavior in both male and female students? In this program we explore the rise of ‘Lads’ and ‘Ladettes’ in school – what’s driving this, what the effects are and just how teachers can deal with this most effectively. Respected psychologist Carolyn Jackson talks about the origins, methodologies, findings and the implications of her work into these contemporary issues for teachers and schools.
-
Conflict in the Modern World: Origins of World Wars I and II
How does a world war start? It’s roots lie in a tectonic battle of international power and influence, a conflict so overpowering that it can drag entire countries into it’s terrifying vortex. In this program we examine specifically how World War I and II started with the powder keg of struggling European colonial powers, politics and alliances. A fascinating look at one of the most important periods of modern history.
-
Case Management in Health Care
For some people, managing their health involves complex care plans and access to a variety of resources. Individuals with disabilities, the elderly, or mentally impaired people are just some examples of people for whom achieving optimal outcomes is difficult. Achieving effective care may involve a number of health service providers and other resources. Appointing a case manager to negotiate this complex set of circumstances is one way in which health, well-being and personal goals can be achieved. Featuring expert interviews and real-world examples, this is a high-quality resource exploring the key skills of good case management and the importance of collaboration.
-
Professional Boundaries in Health Care
Professional boundaries refer to the distinctions that a worker makes between acceptable and unacceptable behavior. In a health care environment, they are critical to maintain a professional relationship between workers and clients. However, it is an area where there can be many shades of grey, forcing health care providers to use appropriate decision-making tools to guide their behavior. This program provides an introduction to the area of professional boundaries, and includes interviews with three experienced health professionals, including renowned consultant and trainer, Jenny Bray – along with some excellent dramatized scenarios aimed at provoking thought and discussion in this important area.