Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative program provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Viewers will also get an insight into how demographic, geographic and psychographic approaches to segmenting the market can affect a marketing campaigns success, as well as niche marketing for a target customer.
Grade levels: Senior High (10-12)
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Evil and Suffering – A Religious Perspective
This program discusses the concepts of evil and suffering in relation to the existence of God. It attempts to resolve the theological and philosophical dilemma of the inconsistent triad and gives some possible explanations of evil and suffering in the face of an omnipotent, omni-benevolent and omniscient God. This topic is discussed by a range of specialists and academics who explain how the existence of God and suffering can coexist, with reference to the theodicies of St Augustine and Irenaeus. Contains some mildly disturbing imagery that you may wish to prepare younger students for before showing.
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Baron Cohen on Autism
Simon Baron Cohen is a world figure in psychology and autism in particular. Professor of Developmental Psychopathology in the Departments of Psychiatry and Experimental Psychology at the University of Cambridge, he is the Director of the University’s Autism Research Centre, and also a Fellow of Trinity College. In this program Baron Cohen discusses his case study ‘Another Advanced Test of Theory of Mind’. Cohen explains the aims and origins of his study, illustrates his ‘Eyes Test’ methodology, explaining why the eyes were chosen, and talks about his findings and their implications for understanding autism. The DVD is intercut with illustrative footage of autistic children, their parents and autistic adults.
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Carolyn Jackson – Lads and Ladettes in School
Much has been made of the very necessary push for equality between genders in a school setting. But instead of promoting good behavior and function in students, has it inadvertently led to lower standards of behavior in both male and female students? In this program we explore the rise of ‘Lads’ and ‘Ladettes’ in school – what’s driving this, what the effects are and just how teachers can deal with this most effectively. Respected psychologist Carolyn Jackson talks about the origins, methodologies, findings and the implications of her work into these contemporary issues for teachers and schools.
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Conflict in the Modern World: Origins of World Wars I and II
How does a world war start? It’s roots lie in a tectonic battle of international power and influence, a conflict so overpowering that it can drag entire countries into it’s terrifying vortex. In this program we examine specifically how World War I and II started with the powder keg of struggling European colonial powers, politics and alliances. A fascinating look at one of the most important periods of modern history.
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Cyberbullying – Identify, Understand, Prevent
Bullying is no longer just a face-to-face exchange. The rapid rise of the internet and handheld devices has created another realm in which bullies are active. This striking, drama-led program focuses on the impact of cyber bullying and the steps victims can take to deal with it. The different forms of cyber bullying, such as masquerading, stalking and flaming, are shown in dramatic scenarios, along with the emotional and psychological consequences. A broad-ranging and highly-relevant insight into this growing trend, the program will appeal to viewers across multiple study areas.
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Designing Menus for Healthy Diets
The ever-increasing pace of life for people of all ages means it is critical to plan for healthy eating accordingly. In this program, teenager Jesse takes us through a dramatised story of how, once again, his mother has to work back and puts him on a mission of preparing the dinner for that night, with the usual parting instruction: “….a ‘healthy’ dinner, Jesse….” Jesse, by his own admission, is just not one hundred per cent sure about what real healthy food is but he’s willing to find out. In following his story, the program covers areas including the function of food; understanding nutrients; today’s fast-paced society; designing menus; and different menus. We also hear from two professional dieticians, Melanie McGrice and Ingrid Hilton. In an engaging and thorough way, this program covers important areas about healthy and nutritious menu planning.