Grade levels: Adult

Current trends and the new sense of community. Where we’ve been and where we’re going in cyberspace. Tiffany Shlain provides an overview along with her unique perspective on what you need to know, now.

Copyright, content acquisition, fair use. Privacy policies, visitors’ agreements, advertising and deal-making. Jon Hart explains how to protect your content and your brand, as new applications of traditional legal concepts are put to the test on the Web.

Nothing loses visitors faster than a website that frustrates or confuses. Learn how to demystify baffling navigation, sharpen fuzzy identities, and translate “site speak” into user-friendly language that makes your visitors feel at home.

The most critical information for your website is also the cheapest to gather and organize. Find out which data sets are the most important, and how to apply what you learn to your content and layout.

When users come to your site, what do they experience? Learn about the Online Publishers Association study, and what research shows will keep people engaged in your website–and what will bring them back!

Here’s an entry-level, crash course on new technologies that everyone’s talking about. You’ll see examples, get some advice on how to do it yourself, and find out why you should care.