We take a look at all things green and eco-friendly, from a biodegradable cellphone to recycling beer bottles.
Grade levels: Adult
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Extreme!
In this episode of Daily Planet in the Classroom, we go extreme! From the science beyond a rock star’s scream to jumping off one of the world’s tallest towers, it’s a look at the biggest and the best.
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World I
In this episode, we travel the world! From green tea in Japan to buildings in New York, we search for the coolest, biggest and best science around the globe.
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Inventors I
Daily Planet checks out unique inventions – from super-charged snow blowers to suitcase radios – and the great minds behind these creations.
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Space I
Daily Planet explores a world beyond our world – outer space! Discover Saturn’s many, many moons and find out why NASA researchers flock to Spain to learn about Mars.
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Science and Art
Daily Planet paints a vivid picture of the co-relation between science and art. We visit a museum to see how our digestive system works and get up close and personal with cadavers on display at the Ontario Science Centre.
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The Human Body I
Daily Planet looks into the workings of the human body. From sticky tongues to popping ears, find out why our bodies react the way they do to our surroundings.
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Winter
Daily Planet looks into the wonderful world of winter. From snowboards and ski suits to hockey and curling, check out the technologies that are blasting the blahs right out of winter.
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Christmas
Daily Planet sheds some light on all things merry and bright on Christmas. Meet a snowman that never melts, watch gingerbread architects build a village, and find out why fruitcakes just seem to last forever.
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The Idea of Marketing in the Total Access, Real-Time Marketplace
In the past, marketing was essentially a broadcast activity: a limited, unidirectional casting-out of your message into the world. Now, thanks to the Internet and other interactive media, computers are handling many marketing functions, gathering data as well as providing customer care. Such transactions provide valuable feedback, rich with information that you can use to hone your brand and boost customer loyalty. But in order to use this technology to your best advantage, Regis McKenna explains that you need to create an infrastructure that responds and innovates, and use it to establish a dialogue that gets and keeps customers. This expands the responsibilities of marketing to everyone in the enterprise, and makes the customer a partner in long-term value creation. Regis McKenna is a well-known marketing consultant who advises high-tech, industrial, consumer, transportation, healthcare and financial firms in the United States, Japan, and Europe. He is the author of four books, including Total Access: Giving Customers What They Want in an Anytime, Anywhere World.