Maintaining and developing new and existing technologies requires the use of solid problem-solving techniques. In this program, we explain the system of problem-solving methodologies that have been devised to assist people in creating technological solutions. Presented using real-life examples with an emphasis on fulfilling customer needs, this program clearly highlights the advantages of following a logical approach when solving a problem. From designing, developing and testing, through to implementation, evaluation, and reporting on the outcomes, this program will ensure viewers approach problem-solving using a proven strategic method.
Subjects: E-Commerce and Technology
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Publishing a Magazine
Desktop Publishing is the term commonly used to describe the use of a personal computer to perform publishing tasks. In this program we visit Bridal magazine publishing company Media Ink, to discover how various ICT practices are employed in the production of their popular publication. We see how Media Ink utilizes software packages including Adobe Creative Suite and Quark, highlighting many processes that can be emulated by the home-user. We also simplify the complex options that are available to designers for commercial printing. This program is a clear yet detailed explanation of the desktop publishing process that will inspire viewers to create their own digital masterpieces.
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Skills for the Workplace
Information and Communication Technology (ICT) is integrated into all levels of the 21st-century workplace. Word processing, computerized spreadsheets, email communication and web-based research are just some of the tasks performed every day. In this program, various employees demonstrate the skills required to be competent in their positions, including using computers effectively in an office, researching a business project, presenting information, types of digital documents, and the use of spreadsheets and databases for decision making and data storage. Understanding the basics will equip viewers with the knowledge and skills essential for work in the modern workplace.
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E-Business Case Study
This curriculum-fit program looks at the impact that e-business has had, and continues to have, on the operations of small and large businesses today. Featuring case studies of Snowgum and Wishlist, we explore what e-business is and how it is used, the potential pitfalls, and incorporating ICT into a business operation. This program is an ideal way to introduce e-business and provides an excellent base from which to explore further case studies.
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The Idea of Marketing in the Total Access, Real-Time Marketplace
In the past, marketing was essentially a broadcast activity: a limited, unidirectional casting-out of your message into the world. Now, thanks to the Internet and other interactive media, computers are handling many marketing functions, gathering data as well as providing customer care. Such transactions provide valuable feedback, rich with information that you can use to hone your brand and boost customer loyalty. But in order to use this technology to your best advantage, Regis McKenna explains that you need to create an infrastructure that responds and innovates, and use it to establish a dialogue that gets and keeps customers. This expands the responsibilities of marketing to everyone in the enterprise, and makes the customer a partner in long-term value creation. Regis McKenna is a well-known marketing consultant who advises high-tech, industrial, consumer, transportation, healthcare and financial firms in the United States, Japan, and Europe. He is the author of four books, including Total Access: Giving Customers What They Want in an Anytime, Anywhere World.
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State of the Web
Current trends and the new sense of community. Where we’ve been and where we’re going in cyberspace. Tiffany Shlain provides an overview along with her unique perspective on what you need to know, now.
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Staying Out of Legal Trouble
Copyright, content acquisition, fair use. Privacy policies, visitors’ agreements, advertising and deal-making. Jon Hart explains how to protect your content and your brand, as new applications of traditional legal concepts are put to the test on the Web.
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Ten Mistakes Websites Still Make and How to Fix Them
Nothing loses visitors faster than a website that frustrates or confuses. Learn how to demystify baffling navigation, sharpen fuzzy identities, and translate “site speak” into user-friendly language that makes your visitors feel at home.