Lighting up that first cigarette could be the worst decision a person makes. Yet 4,000 young Americans make that decision every day. Whether from peer pressure, wanting to appear cool, influence of family members who smoke, or whatever personal reason – kids enter this treacherous arena with little regard to the consequences of their decision.
We are filmmakers and educators passionate to stop kids from smoking before they begin. Our youth smoking prevention program is intended for middle school students – kids who will soon consider one of the most critical health and lifestyle decisions they will ever make: the decision to smoke or not.