Focuses on how people form impressions of others and how people’s behavior is affected by attitudes.
Producers: Coast Learning Systems
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Attitudes
Analyzes the formation of attitudes and how they can be turned into prejudice. It also explores ways to prevent prejudice and how to appreciate individual and group diversity.
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Sensation and Perception
Demonstrates how our senses gather information about the world around us. Perception is also covered in depth.
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Consciousness
Illustrates how our consciousness and awareness vary throughout a typical day. It also explores the impact of circadian rhythms.
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Learning: Classical and Operant Conditioning
Discusses Pavlov’s classical conditioning experiment and how it demonstrates the process of learning by an association or relationship.
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Learning: Observational and Cognitive Approaches
Discusses observational learning. The cognitive process of learning is illustrated using B. F. Skinner’s research.
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Memory
Answers the question of “What is memory?” and explains how our sense of identity relies on memories of personal history and connections with the people around us.
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Language and Cognition
Explores the fact that most animals have the ability to communicate, but only humans have language, symbols for objects, actions, ideas, and feelings.
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Intelligence
Explores what intelligence means in different environments and cultures and discusses nature versus nurture and the history and biases of intelligence testing.
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Motivation
Offers an in-depth discussion of biological and social theories of motivation, intertwined with Bandura’s presentation on the role of self-efficacy.