magiclanternmedia.ca

Languages: English

  • Pricing Products and Services

    Pricing Products and Services reveals some of the variables in pricing and examines costs and other considerations included in the decision.
    Case Study: Stuart Cellars, LLC

  • Marketing Channels and Supply Chains

    Marketing Channels and Supply Chains explains the issues of channel choice, logistics, and supply chain management. Case Study: Pacific Coast Feather Cushion Company

  • Retailing and Wholesaling

    Retailing and Wholesaling examines the role that retailers and wholesalers play in marketing and illustrates how they create customer value.
    Case Study: Mother’s Market & Kitchen

  • Integrated Marketing Communications

    Integrated Marketing Communications introduces the promotional mix, illustrates how elements are integrated in a promotion program, and highlights direct marketing. Case Study: Specialized Marketing Services, Inc.

  • Advertising, Sales Promotion, and Public Relations

    Advertising, Sales Promotion, and Public Relations elaborates on the promotional elements of advertising, sales promotion, and public relations.
    Case Study: Long Beach Ice Dogs

  • Personal Selling and Sales Management

    Personal Selling and Sales Management demonstrates the principles of sales management and personal selling, including the 6-stage personal selling process. Case Study: The Telein Group, Inc.

  • Interactive and Multichannel Marketing

    Interactive and Multichannel Marketing illustrates how marketers use Internet technologies in combination with traditional marketing channels to create customer value and build relationships. Case Study: SmartHome, Inc.

  • Astronomy: Observations and Theories

    Astronomy: Observations and Theories explores a broad range of astronomy topics, concepts, and principles, from the motions of the visible sky to dark matter, from our own planet to the stars and galaxies.

  • The Birth of Astronomy

    A presentation on the foundations of astronomy, The Birth of Astronomy examines the observations, theories, and contributions of Aristotle, Ptolemy, and other ancient scientists and philosophers. Copernicus, Tycho Brahe, Kepler, Galileo, and Sir Isaac Newton’s contributions are discussed throughout this lesson.

  • The Sun – Our Star

    This lesson describes the thermonuclear process in the core of the sun, identifying the layers of the interior and atmosphere showing spectacular pictures of surface features, such as granulation and sunspots. The magnetic cycle and magnetic effects on the surface are also introduced. Discussions of how the sun affects Earth’s climate conclude the lesson.