Grade levels: Senior High (10-12)

New Product and Service Development introduces the new-product process, from strategy development to commercialization. Case Study: Stadium Competitions, Inc.

Managing Products and Services defines the product life cycle and principles of brand management. Case Study: Quiksilver, Inc.

Pricing Products and Services reveals some of the variables in pricing and examines costs and other considerations included in the decision.
Case Study: Stuart Cellars, LLC

Marketing Channels and Supply Chains explains the issues of channel choice, logistics, and supply chain management. Case Study: Pacific Coast Feather Cushion Company

This course provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets. In addition to covering the importance of global marketing and e-commerce, students will learn how to satisfy market opportunities with the “4 Ps”- product, pricing, promotion, and placement. Each video lesson integrates a company or organization case study with core learning objectives. As each case study unfolds, students will learn general concepts, definitions of terms, product or service history, and the latest in marketing trends. (9 hrs on 2 disc set)

Introduction to Marketing presents the fundamentals of marketing through a destination marketing program. Case Study: Las Vegas

Marketing Strategy demonstrates how successful organizations set strategy to carry out their mission. Case Study: Habitat for Humanity International

Environmental Scanning examines the five sources of environmental trends: social, economic, technological, competitive, and regulatory forces. Case Study: Freedom Innovations, Inc.

Ethics & Social Responsibility distinguishes between laws and ethics, and introduces the concepts of social responsibility and green marketing. Case Study: Starbucks Coffee Company

Consumer Behaviour describes factors that influence the five-stage consumer purchase decision process. Case Study: Dewey Weber Surfboards