Using the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in creating and maintaining the image of a business. Focusing on marketing, public relations, and advertising strategies the topics for discussion include the role of business communications in marketing change, the communications tools available and the best way to deliver a message, communications planning, the role of public relations, devising communications campaigns and the role of management in employee relations.
Grade levels: Adult
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Student Design Project: Two Case Studies
This program documents the work of two top students and shows the development of their ‘model’. The two case studies featured include fashion design and the production of a lounge room cabinet.
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Materials for Design: Felt
Felt is currently experiencing renewed interest, as consumers grow weary of factory-made products. This program provides an understanding of the traditional uses of felt and how designers are now using felt in contemporary work. We meet a maker of felt products, who discusses why they use felt. Wool properties are also examined and the felting process is demonstrated. We also show how the properties of felt influence – yet also limit – the design of the finished product. In addition to the beautifully filmed program, the DVD features extra footage of the artist showing and describing 3 of her felt creations. This program is a fascinating insight into this often overlooked fabric.
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Materials for Design: Resin Jewelry
In this program we look at resin – a plastic that can be put to the most creative and artistic of uses. We provide a brief overview of the history of plastics: natural plastics, the first man-made plastic, the plastic ‘revolution’ of the 1960s and recycling and waste issues. Then we look at two designers: Rebekah Webster and Viliama Grakalic who work with resin. They showcase their work, discuss the properties of resin and why they like working with it. We also consider health and safety issues when working with resin and discuss processes, materials and equipment.
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Measurements of Physical Activity
The National Physical Activity Guidelines were introduced by the Australian Government to offer guidance and options for moderate-intensity physical activity, which are both achievable and sustainable across gender, socio-economic and occupational groups. This program illustrates the key principles outlined by the guidelines and offers a comprehensive and objective approach to various methods of measuring physical activity. Interviews and a variety of sports and activities footage further assist with addressing the concepts of the program.
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Mandatory Reporting of Child Abuse
This program aims to support teachers’ current understanding of mandatory reporting of child abuse in schools across Australia. It focuses on the legal aspects of mandatory reporting, including variations from state to state, and describes the process by which a teacher can form a belief that a student is being abused. Additionally it provides clear definitions of what constitutes child abuse and explores the different possible physical and/or behavioral manifestations of the impact of child abuse on children. This program provides information to teachers about the process of making a notification to a relevant child protection authority and discusses how the notification might be handled from that point.
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Manufacturing and the Product Cycle: A Case Study of Moran Furniture
All products go through a development process from conception to final evaluation. In this program, Moran Furniture explain the stages in their product cycle – the process that creates their award-winning sofas. The product cycle is examined from the initial concept through product design, production and distribution, marketing and sales. We also consider the value of further evaluation and modification of the products. Students will gain an understanding that research and development is an ongoing issue and continues right through the product cycle.
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Marketing for Beginners: A Case Study in Retail
Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case study compares the retail operations of two shops run by two brothers in two very different locations using a common product base – textiles imported from Guatemala. Do things that sell well in one location sell in another? What is the marketing mix? An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.
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Investigating Food Preservation
Food preservation has come a long way since Coolgardi Safes and ice chests. Today, modified atmosphere packaging, cook-chill and UHT processes sit comfortably alongside more traditional methods such as canning, bottling and pickling. This program investigates leading food preservation methods such as dehydration, hot and cold thermal processes and the more controversial process of irradiation. Examples are drawn from pasta making, jelly making, boutique cook-chill production, modified atmosphere packaging and irradiation processes.
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It’s a Blast!: Chilling and Freezing in Food Production
This program looks at cutting edge technologies used to blast chill and blast freeze fresh and cooked food and its regeneration in a controlled cooking climate oven. A variety of foods ranging from fresh vegetables, meat and fish through to cooked foods, baked goods and cream cakes are used to demonstrate the technology from Irinox, world leader in blast chilling and blast freezing. As well we look at the technology in action at The Culinary Studio, a boutique restaurant and catering service. Blast chilling, blast freezing and climate controlled regeneration, when performed correctly and safely, deliver long shelf life, savings, efficiencies and quality end products, usually indistinguishable from freshly cooked products. This program looks at cutting edge technologies used to blast chill and blast freeze fresh and co…