magiclanternmedia.ca

Grade levels: Adult

  • The Jovian Worlds

    This lesson begins with an explanation of the processes that allowed the planets in this part of the solar system to grow to such large sizes. How the gravity of Jupiter produces tidal heating of Io and Europa, causing the extensive volcanic activity on Io and a liquid ocean beneath the surface of Europa is explained. Saturn’s interior and atmosphere are compared with those of Jupiter. The formation and characteristics of the ice giants Uranus and Neptune are also discussed.

  • New Product and Service Development

    New Product and Service Development introduces the new-product process, from strategy development to commercialization. Case Study: Stadium Competitions, Inc.

  • Managing Products and Services

    Managing Products and Services defines the product life cycle and principles of brand management. Case Study: Quiksilver, Inc.

  • Pricing Products and Services

    Pricing Products and Services reveals some of the variables in pricing and examines costs and other considerations included in the decision.
    Case Study: Stuart Cellars, LLC

  • Marketing Channels and Supply Chains

    Marketing Channels and Supply Chains explains the issues of channel choice, logistics, and supply chain management. Case Study: Pacific Coast Feather Cushion Company

  • Retailing and Wholesaling

    Retailing and Wholesaling examines the role that retailers and wholesalers play in marketing and illustrates how they create customer value.
    Case Study: Mother’s Market & Kitchen

  • Integrated Marketing Communications

    Integrated Marketing Communications introduces the promotional mix, illustrates how elements are integrated in a promotion program, and highlights direct marketing. Case Study: Specialized Marketing Services, Inc.

  • Advertising, Sales Promotion, and Public Relations

    Advertising, Sales Promotion, and Public Relations elaborates on the promotional elements of advertising, sales promotion, and public relations.
    Case Study: Long Beach Ice Dogs

  • Personal Selling and Sales Management

    Personal Selling and Sales Management demonstrates the principles of sales management and personal selling, including the 6-stage personal selling process. Case Study: The Telein Group, Inc.

  • Interactive and Multichannel Marketing

    Interactive and Multichannel Marketing illustrates how marketers use Internet technologies in combination with traditional marketing channels to create customer value and build relationships. Case Study: SmartHome, Inc.