In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a web page. You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more.
Grade levels: Adult
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Broadcasting Your Brand
A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social channels such as Twitter and FriendFeed, widget embedded content, and shared application platforms.
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Harnessing the Power of Blogs
As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission.
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How to Pull Off a Successful Redesign
Redesigning your Website starts with preplanning, goal setting, and getting early buy-in from stakeholders. Nine key steps are outlined, including developing a redesign blueprint, creating mockups to communicate to developers, and conducting user testing.
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Mobile Strategies
Sabina Shnapek, Director of Advertising Sales, Ad Infuse Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver content to mobile devices. Here’s how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies.
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Secrets of Search Engine Optimization
Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page’s relevance and importance, how to improve your site’s ranking, and what it takes to draw more visitors from search engines.
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Smarter Strategies for Enewsletters
Spam complaints. Blocked images. Mobile devices. List churn and more. Learn practical Enewsletter optimization tips that improve deliverability and readability. Gain insights on how to develop revenue streams as well as how to attract and keep subscribers.
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Staying Out of Legal Troubles
Protect your content and your brand-and stay out of hot water at your site. Know your risk of liability for defamation or copyright infringement, particularly in user-generated content. Privacy policy requirements and other privacy issues are also covered.
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BMW: Les tests
Dês que le design est figé, le test commence. Suivez des modêles de la nouvelle voiture pendant qu’ils sont envoyer autour du monde pour faire tester leur performance.
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Italie
En plus de sa longue histoire de réussites culturelles, l’Italie imprime de plus en plus sa marque dans le monde de l’ingénierie et de la technologie. Des techniques utilisées à parfaire les voitures sportives aux lignes les plus pures au combat sans cesse renouvelé pour garder Venise hors de l’eau, le document montre ce que les ingénieurs, les inventeurs et les créateurs italiens réalisent dans leurs champs respectifs : fabrication des freins pour les voitures de Formule 1, évaluation des tanks militaires de 50 tonnes, test de l’avion d’Avanti II P180, la ”Ferrari du ciel”, etc.