Educational film series
Titles in this series
2 films
1995 · 30m
Marketing Change: Image Marketing and PR at the Bendigo Bank
Using the transformation of the Bendigo Building Society into a bank, this program examines the role that management…
2001 · 23m
Marketing for Beginners: A Case Study in Retail
Small businesses often focus on a very specific market niche. It helps them stand out in the crowded…